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Heart of Florida Pageantry Opens Registration!

Marshall Welch, owner of Heart of Florida Pageantry has announced registration is now open for Heart of Florida and Heart of Florida Newcomer Pageants.

The announcement came on Thursday, June 30, 2022 via Welch social media channels. A total of twelve contestants per division will be accepted based on a first come first serve basis.


The pageants will be held on November 6, 2022 at The German American Club in the Ybor City Neighborhood in Tampa, Florida. The pageants will honor the outgoing Heart of Florida ShaeShae La Reese and Heart of Florida Newcomer Kendyll Michaels.

Former Heart Florida Title Holders include Amy DeMilo (2011), Dana Douglas (2017) Alexis Mateo (2019) and Sunny Dee Lite (2020) to name a few.


Former Heart of Florida Title Holders include Natalie Nayles (2018) and Olivia Rae Taylor (2019)


Entry fee to compete for the pageants are $200 for Heart of Florida and $150 for Heart of Florida Newcomer


To compete and for more information contact Marshall Welch Amy DeMilo ShaeShae LaReese or Kendyll Michaels



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